REGION OF IMPLEMENTATION 

Minsk

SUSTAINABLE DEVELOPMENT TOPICS

Economic development and growth
Technology and Innovation
Social development

CONTENTS OF THE ACTIVITY

The babysitter.by service was developed to find qualified babysitters in Belarus.  The main objectives of the initiative are to train qualified babysitters and provide parents with a convenient and reliable service for finding nannies for an hour.

The online babysitting training platform is developed not only for women, but also for men. This emphasizes the desire for gender equality and the destruction of stereotypes in the profession choice. Male babysitters are an important group that has a positive influence on the child development and upbringing, providing them with the additional behavioral models and contributing to the formation of emotional intelligence. They add variety to gameplay and learning, often focusing on physical activity and new skills.

Due to the useful and user-friendly global service, the initiative opens up wide opportunities for expanding babysitting services in other cities and regions of the country.

KEY STEPS OF IMPLEMENTATION:

• Creation and promotion of an Internet platform. The focus is on ensuring ease of use and reliability of the service. Various online channels are used to promote the site, including social networks.
• Creation of a “Babysitter School” for training and certification of specialists. The school’s curriculum is focused on developing in future babysitters the necessary competencies for high-quality and safe child care. The curriculum includes not only the basics of child care, but also the development of communication skills, games and basics of first aid. Particular attention is paid to the selection of candidates for the role of babysitters.
• Implementation of digital tools to simplify the process of choosing and ordering services. The implementation of online ordering and scheduling of babysitter visits through the platform allows for flexibility and efficiency in the service provision.
• Creation of remote care and learning assistance service. Taking into account the challenges of the pandemic and the needs of parents, a remote childcare service with educational activities was developed.

 RESULTS AND IMPACT OF THE INITIATIVE

The project is monetized at the expense of parents and some babysitters – there is a subscription fee for using the platform. About 20% of services on the platform are provided online. Online format was introduced during the pandemic and expanded the range of services

Over four years, more than 300 babysitters were trained, a user-friendly platform interface for finding nannies was developed and launched, services were successfully adapted to the conditions of the pandemic, including the creation of online classes and learning assistance services.

The initiative improved the quality of life for families in Belarus by providing parents with reliable and affordable temporary child care. Due to a well-thought-out system of training babysitters and strict selection of specialists, it became possible to achieve a high level of service quality.

Currently, the babysitter.by platform has expanded its activities and offers babysitter, tutoring and pet care services in Minsk and throughout Belarus.

Information sources:

1. belta.by
2. profgid.1prof.by
3. babysitter.by