The “Vysokovsky Ecological and Ethnographic Center” is a socio-cultural institution that has been developing infrastructure to support agro-eco-entrepreneurship in the Berezovsky district for more than five years. The combination of environmental and ethnographic aspects makes the work of the center comprehensive. This approach allows not only to develop rural entrepreneurship, but also to preserve historical and local cultural heritage, as well as stimulate the development of environmentally oriented types of business. This rural initiative was supported by a number of international, state and public organizations, local authorities, including the Berezovsky District Executive Committee, the Striginskiy Village Council, the Republican Biological Reserve “Sporovsky”, the Berezovsky Territorial Center for Social Services and the “Business Women’s Club” of Brest.
REGION OF IMPLEMENTATION
Strigin, v. Vysokoye, Berezovsky district, Brest region
SUSTAINABLE DEVELOPMENT TOPICS
Economic Development and Growth Social Development Environmental Sustainability and Resource Management
CONTENTS OF THE ACTIVITY
The “Vysokovsky Ecological and Ethnographic Center” provides a wide range of consulting and information services for residents of rural areas, supporting them in various aspects of doing business, from developing business models, conducting financial activities and ending with mechanisms for attracting investments. The Сenter also deals with marketing promotion and branding, helping entrepreneurs create a recognizable visual identity for their products. Additional business packages are offered to support and strengthen inclusive entrepreneurship, including the launch of eco-friendly bags and other initiatives. In order to provide easier navigation through market conditions, the business navigator was developed. This online tool includes the map with a list of producers and the directory of agri-eco-products.
KEY STEPS OF IMPLEMENTATION:
The main challenge for the Vysokovsky Ecological and Ethnographic Center is to provide conditions for the successful expansion of its activities. This includes identifying new resources and partners, continuously innovating management, applying environmentally friendly technologies, and developing business strategies to support local communities.
RESULTS AND IMPACT OF THE INITIATIVE
Thanks to the activities of the initiative “Center for Support of Agro-Eco-Entrepreneurship” (Strigin village), the village contact living area with goats “Vysokauskaya Gaspadarka”, and a nursery for growing herbs and fruit and berry products (Vysokoe village) are functioning. The infrastructure to support business entities has been created, including an association of more than 10 entrepreneurs. The brand “Zroblena Matuliai” was opened with corresponding food products, including the sale of tea, milk and cheese of our own production to order, master classes in cooking, making souvenirs and cheeses with tasting are provided. The green school on the principles of a green economy, agro-ecological technologies, and the basics of herbal science was organized on the basis of the nature reserve “Sporovsky”. To expand the impact of the initiative, a transition to the creation of the ecological-ethnographic agricultural park with the ethnographic platform, the rural business school and the botanical garden was made.
Information sources:
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