9 March 2021
Belarus is developing a national brand
The Republic of Belarus has begun work to create a national brand. The road map for developing and promoting the brand of Belarus is being prepared by an interdepartmental working group which includes representatives of the Presidential Affairs Department, ministries, concerns, local authorities, the National Agency for Investment and Privatization, the National Centre for Marketing and Price Study.
Creating a national brand will make a recognizable positive image of the country, which can be used to attract foreign investment, develop tourism and represent the national business in international projects more effectively. The national brand will help show the economic, socio-cultural and natural and recreational potential of Belarus.
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